Online store for Ifulkki
One-of-a-kind bags, a store that matches them.
Websites · Ifulkki · 4 screenshots
Ifulkki designs contemporary bags in Marrakech, handmade in Morocco from vintage Amazigh rugs and textiles: every piece is unique. The brand was founded by an Italian designer living in Morocco.
The website, in French and English, had to showcase the craftsmanship and the brand’s story as much as the products.
A clean art direction
Large photos, fine typography, plenty of white space: the layout leaves room for the colours of the textiles. The home page opens on “Designed in Marrakech” and introduces the brand and its designer.
The collections
The catalogue is organised by collection (mini tote, pouch, shopper…), each illustrated by a lifestyle photo.
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